La guia de Buena Salud sobre la diabetes y tu vida By Jane L. Delgado PhD

Image
La guia de Buena Salud sobre la diabetes y tu vida By Jane L. Delgado PhD
Esta invalorable guía incluye los casos de personas con diabetes y explica todo lo que los lectores deben saber acerca del trastorno que ha afectado vidas en la mayoría de las familias hispanas:los factores que contribuyen al surgimiento de la diabetes y formas De prevenirla los tipos de diabetes y su cambiante definición opciones de tratamiento, entre ellas medicamentos y cambios de estilo de vida y dieta el programa de 10 puntos de la Dra. Delgado para evitar y controlar la diabetes una guía de consulta rápida con datos, términos y pruebas de diagnóstico para la diabetes preguntas clave para tu proveedor de servicios de salud herramientas para ayudarte a tomar las riendas de tu salud dónde obtener información fidedigna por Internet, tanto en inglés como español, y más

BRAND sense By Martin Lindstrom

BRAND sense By Martin Lindstrom
BRAND sense By Martin Lindstrom

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional re

Liance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three? Singapore Airlines, Apple, and Disney.) Among the book's many fascinating factual highlights are the following: That gratifying new-car smell that accompanies the purchase of a new car is actually a factory-installed aerosol can containing "new-car" aroma. Kellogg's trademarked crunchy sound and feel of eating cornflakes was created in sound labs and patented in the same way that the company owns its recipe and logo. Singapore Airlines has patented a scent that is part of every female flight attendant's perfume, as well as blended into the hot towels served before takeoff, and which generally permeates their entire fleet of airplanes. Starbucks' sensory uniqueness is far less strongly associated with the smell and taste of coffee than with the interior design of its cafés and its green and white logo. Hailed as the "World's Brand Futurist" by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, BRAND sense reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore


Comments

Popular posts from this blog

The Dark Wind By Tony Hillerman

El Nuevo Libro de Cocina Dietetica del Dr. Atkins By Robert C. Atkins

Dear Esther - Review By Mitsuo Takemoto